Are Holiday Toys A Good Investment? New Survey Find Majority Of Parents Aren’t Sure

The majority of U.S. parents are unsure whether holiday toys are a good investment according to our new 2018 Holiday Toy Survey. Nearly three-quarters of parents said their children only play with toys they receive as gifts during the holidays for six months or less. However, most parents (70%) expect children’s toys to last at least one to three years.

The survey findings show a clear disconnect between how long parents expect their children’s toys to last and how long children actually play with these toys, and that parents are generally dissatisfied with the investment they make in toys during the holiday season given this disparity.

Based on this survey, here are a few tips to help you maximize your holiday gift budgets and increase the longevity of the toys purchased for your kids:

  • Focus on quality when choosing toys for their children – For parents who were dissatisfied with their holiday toy investment, much of the sentiment stemmed from the toy not lasting more than six months, whether it broke or their children lost interest.
  • Invest in toys the whole family can enjoy together – More than two-thirds (64%) of parents said their children stayed interested in toys for a longer time period when they involved playing with multiple people in the family.
  • Consider toys that will grow with their children – Nearly three-quarters (71%) of parents would pay more for a toy that their children stayed interested in and engaged with for years.
  • Choose toys that are played with outdoors – Four out of five parents were more likely to buy a toy if their children needed to play with it outside.

The Springfree Trampoline Holiday Toy Survey polled more than 1,000 parents across the United States on their holiday toy spending and kids’ toy preferences.

Springfree Trampolines are engineered for safety and built to last. Every Springfree is backed by a full 10 year warranty on the ENTIRE trampoline. You’re guaranteed years of fun!

2018 Holiday Toy Survey

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